• Nathan Ross

Commonwealth Bank - Video

Art Director


A video I art-directed for Commonwealth Bank. I created all of the main visual elements to match branding guidelines from scratch.



The problem

Commonwealth Bank wanted to raise awareness of their small business program.



My role and process

I was an art director for this project at Goodby, Silverstein & Partners. I created the main visuals to match Commonwealth Bank’s branding guidelines from scratch (ex. The man in the business suit). I also created the storyboards and worked in sync with a senior art director to finalize.



Solution

This was part of a simple but strong advertising campaign that launched with a larger web campaign and website revamp.



The impact

This campaign helped raise awareness of Commonwealth Bank’s business solutions, which raised their overall use among Australian small businesses.

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