Art Director
A video I art-directed for Commonwealth Bank. I created all of the main visual elements to match branding guidelines from scratch.
The problem
Commonwealth Bank wanted to raise awareness of their small business program.
My role and process
I was an art director for this project at Goodby, Silverstein & Partners. I created the main visuals to match Commonwealth Bank’s branding guidelines from scratch (ex. The man in the business suit). I also created the storyboards and worked in sync with a senior art director to finalize.
Solution
This was part of a simple but strong advertising campaign that launched with a larger web campaign and website revamp.
The impact
This campaign helped raise awareness of Commonwealth Bank’s business solutions, which raised their overall use among Australian small businesses.
