Nathan Ross
Yahoo! - Campaign style guide
Updated: Sep 10, 2019
Art Director
Project to organize existing requirements and create a campaign style guideline for all of Yahoo!'s ad and marketing partners.
PDF of early draft version of style guide

My role and process
For the rebrand of Yahoo!, I worked on organizing the interactive and web version of the Yahoo! Brand Style Guide that would be used for all marketing campaigns moving forward. This included video, ad, and marketing landing page content.
Team size: 1 Designer (myself), 1 Copywriter.

Examples of work I did using the guidelines I helped define.

