Project to organize existing requirements and create a campaign style guideline for all of Yahoo!'s ad and marketing partners.
My role and process
For the rebrand of Yahoo!, I worked on organizing the interactive and web version of the Yahoo! Brand Style Guide that would be used for all marketing campaigns moving forward. This included video, ad, and marketing landing page content.
Team size: 1 Designer (myself), 1 Copywriter.
Examples of work I did using the guidelines I helped define.