Yahoo! - Campaign style guide

Art Director

Project to organize existing requirements and create a campaign style guideline for all of Yahoo!'s ad and marketing partners.

PDF of early draft version of style guide

My role and process

For the rebrand of Yahoo!, I worked on organizing the interactive and web version of the Yahoo! Brand Style Guide that would be used for all marketing campaigns moving forward. This included video, ad, and marketing landing page content.

Team size: 1 Designer (myself), 1 Copywriter.

Draft view of the style guide work.

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Examples of work I did using the guidelines I helped define.

Example ad I created using style guidelines.

Example ad I created using style guidelines.