http://www.nathantross.com nathan t ross | art director Sun, 17 Jul 2011 07:18:34 +0000 http://www.nathantross.com en http://nathantross.com/Yahoo-Mobile-Mail-Banners http://nathantross.com/following/nathantross.com/Yahoo-Mobile-Mail-Banners Sun, 17 Jul 2011 07:18:34 +0000 nathan t ross | art director 531288 Here are the storyboards for a few of the Banners I came up with at GS&P for Yahoo! Mobile Mail. <img src="http://payload.cargocollective.com/1/0/13229/531288/yahoo_banners1_975.jpg" border="0" width="905" height="647" width_o="905" height_o="647" src_o="http://payload.cargocollective.com/1/0/13229/531288/yahoo_banners1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/531288/yahoo_banners2_975.jpg" border="0" width="905" height="647" width_o="905" height_o="647" src_o="http://payload.cargocollective.com/1/0/13229/531288/yahoo_banners2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/531288/yahoo_banners3_975.jpg" border="0" width="905" height="647" width_o="905" height_o="647" src_o="http://payload.cargocollective.com/1/0/13229/531288/yahoo_banners3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/531288/yahoo_banners4_975.jpg" border="0" width="905" height="565" width_o="905" height_o="565" src_o="http://payload.cargocollective.com/1/0/13229/531288/yahoo_banners4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/531288/yahoo_banners5_975.jpg" border="0" width="905" height="565" width_o="905" height_o="565" src_o="http://payload.cargocollective.com/1/0/13229/531288/yahoo_banners5_o.jpg" align="left" /> http://nathantross.com/Doritos http://nathantross.com/following/nathantross.com/Doritos Sun, 17 Jul 2011 06:45:37 +0000 nathan t ross | art director 143534 Client: Doritos Concept: Doritos - So Worth It Description: For this fun project, we decided we wanted to do something quirky and unexpected. Role: Art Director Collaboration: Johan Blomborg, Johan Dettmar, Viveca Forsblom Ljungdahl and Erik Öhlen. http://nathantross.com/The-People-Counter http://nathantross.com/following/nathantross.com/The-People-Counter Sun, 17 Jul 2011 06:45:35 +0000 nathan t ross | art director 196314 Concept: The People Counter Description: In using fun to make people help each other, we asked a very simple question, can we get people to hold the door open for other people behind them? Role: Idea and Concept Collaboration: Rudhräigh McGrath, Lorenzo Calvani and Sebastian Marenius. http://nathantross.com/Commonwealth-Bank http://nathantross.com/following/nathantross.com/Commonwealth-Bank Sun, 17 Jul 2011 06:44:39 +0000 nathan t ross | art director 1738892 Video created for Commonwealth Bank of Australia to show off their new program, "Free Is The New Fee". Produced by production firm Ted Perez while at Goodby, Silverstein & Partners. http://nathantross.com/Le-Laboureur http://nathantross.com/following/nathantross.com/Le-Laboureur Thu, 24 Feb 2011 21:22:04 +0000 nathan t ross | art director 183745 A spec interactive concept for French work wear brand Le Laboureur; re-defining what Hard Work is, by letting all workers claim recognition and appreciation for their efforts. <img src="http://payload.cargocollective.com/1/0/13229/183745/1fax_1_17_975.jpg" border="0" width="905" height="640" width_o="905" height_o="640" src_o="http://payload.cargocollective.com/1/0/13229/183745/1fax_1_17_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/183745/2sticker_1_18_975.jpg" border="0" width="905" height="640" width_o="905" height_o="640" src_o="http://payload.cargocollective.com/1/0/13229/183745/2sticker_1_18_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/183745/3button_1_11_975.jpg" border="0" width="905" height="640" width_o="905" height_o="640" src_o="http://payload.cargocollective.com/1/0/13229/183745/3button_1_11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/183745/4poster_4_21_975.jpg" border="0" width="905" height="640" width_o="905" height_o="640" src_o="http://payload.cargocollective.com/1/0/13229/183745/4poster_4_21_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/183745/5poster_3_12_975.jpg" border="0" width="905" height="640" width_o="905" height_o="640" src_o="http://payload.cargocollective.com/1/0/13229/183745/5poster_3_12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/183745/6web_1_15_975.jpg" border="0" width="905" height="640" width_o="905" height_o="640" src_o="http://payload.cargocollective.com/1/0/13229/183745/6web_1_15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/183745/7web_1_19_975.jpg" border="0" width="905" height="640" width_o="905" height_o="640" src_o="http://payload.cargocollective.com/1/0/13229/183745/7web_1_19_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/183745/8wotm_1_20_975.jpg" border="0" width="905" height="640" width_o="905" height_o="640" src_o="http://payload.cargocollective.com/1/0/13229/183745/8wotm_1_20_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/183745/9wotm_1_13_975.jpg" border="0" width="905" height="640" width_o="905" height_o="640" src_o="http://payload.cargocollective.com/1/0/13229/183745/9wotm_1_13_o.jpg" align="left" /> http://nathantross.com/Viagra http://nathantross.com/following/nathantross.com/Viagra Thu, 24 Feb 2011 21:21:43 +0000 nathan t ross | art director 143558 We wanted to demonstrate the power of Viagra through showing its effects on other products. <img src="http://payload.cargocollective.com/1/0/13229/143558/viagra1_6_975.jpg" border="0" width="905" height="586" width_o="905" height_o="586" src_o="http://payload.cargocollective.com/1/0/13229/143558/viagra1_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/143558/viagra2_5_975.jpg" border="0" width="905" height="586" width_o="905" height_o="586" src_o="http://payload.cargocollective.com/1/0/13229/143558/viagra2_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/143558/viagra3_4_975.jpg" border="0" width="905" height="586" width_o="905" height_o="586" src_o="http://payload.cargocollective.com/1/0/13229/143558/viagra3_4_o.jpg" align="left" /> http://nathantross.com/Tivo http://nathantross.com/following/nathantross.com/Tivo Thu, 24 Feb 2011 21:21:37 +0000 nathan t ross | art director 143557 With Tivo, people don't have to fight over what's better, because everyone gets their way. <img src="http://payload.cargocollective.com/1/0/13229/143557/tivo9_3_975.jpg" border="0" width="905" height="624" width_o="905" height_o="624" src_o="http://payload.cargocollective.com/1/0/13229/143557/tivo9_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/143557/tivo7_5_975.jpg" border="0" width="905" height="624" width_o="905" height_o="624" src_o="http://payload.cargocollective.com/1/0/13229/143557/tivo7_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/143557/tivo8_4_975.jpg" border="0" width="905" height="624" width_o="905" height_o="624" src_o="http://payload.cargocollective.com/1/0/13229/143557/tivo8_4_o.jpg" align="left" /> http://nathantross.com/Swedish-Armed-Forces http://nathantross.com/following/nathantross.com/Swedish-Armed-Forces Thu, 24 Feb 2011 21:21:27 +0000 nathan t ross | art director 264966 A student project where we worked together with DDB Stockholm and the Swedish Armed Forces. We were given the task to help re-brand the main military, as well as the subdivisions. Our answer was to give the military an evolving, ever changing brand. <img src="http://payload.cargocollective.com/1/0/13229/264966/1_1_975_975.jpg" border="0" width="905" height="464" width_o="905" height_o="464" src_o="http://payload.cargocollective.com/1/0/13229/264966/1_1_975_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/264966/2_2_975_975.jpg" border="0" width="905" height="530" width_o="905" height_o="530" src_o="http://payload.cargocollective.com/1/0/13229/264966/2_2_975_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/264966/3_3_975b_975.jpg" border="0" width="905" height="822" width_o="905" height_o="822" src_o="http://payload.cargocollective.com/1/0/13229/264966/3_3_975b_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/264966/3_3_975_2b_975.jpg" border="0" width="905" height="822" width_o="905" height_o="822" src_o="http://payload.cargocollective.com/1/0/13229/264966/3_3_975_2b_o.jpg" align="left" /> http://nathantross.com/Mail-that-Follows-You http://nathantross.com/following/nathantross.com/Mail-that-Follows-You Thu, 24 Feb 2011 21:21:26 +0000 nathan t ross | art director 536366 Since Yahoo! Mail for Mobile goes wherever people go in real life, banners will be created that will continually follow the person as they go from site to site as a metaphor for their movements. Each new page will have a new ad that will be linked to the last one with its message. <img src="http://payload.cargocollective.com/1/0/13229/536366/follow_you1_975.jpg" border="0" width="905" height="596" width_o="905" height_o="596" src_o="http://payload.cargocollective.com/1/0/13229/536366/follow_you1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/536366/follow_you2_975.jpg" border="0" width="905" height="596" width_o="905" height_o="596" src_o="http://payload.cargocollective.com/1/0/13229/536366/follow_you2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/536366/follow_you3_975.jpg" border="0" width="905" height="596" width_o="905" height_o="596" src_o="http://payload.cargocollective.com/1/0/13229/536366/follow_you3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/536366/follow_you4_975.jpg" border="0" width="905" height="596" width_o="905" height_o="596" src_o="http://payload.cargocollective.com/1/0/13229/536366/follow_you4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/536366/follow_you5_975.jpg" border="0" width="905" height="596" width_o="905" height_o="596" src_o="http://payload.cargocollective.com/1/0/13229/536366/follow_you5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/13229/536366/follow_you6_975.jpg" border="0" width="905" height="596" width_o="905" height_o="596" src_o="http://payload.cargocollective.com/1/0/13229/536366/follow_you6_o.jpg" align="left" /> http://nathantross.com/EVO-Campaign http://nathantross.com/following/nathantross.com/EVO-Campaign Thu, 24 Feb 2011 21:21:25 +0000 nathan t ross | art director 531264 SKIP all ads for 4G Speed To make up for the loading time on 3G networks, Sprint will purchase all commercials on Hulu Plus and other mobile video sites, and allow people to skip them by simply clicking on the Sprint intro ad. Because when using the HTC EVO on a 4G network, videos load 10x faster. <img src="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_hulu_975.jpg" border="0" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_hulu_o.jpg" align="left" /> Loads faster than 3G To show how fast the new HTC EVO 4G is, Sprint will create ads for the iPad that will appear when using a 3G network connection and show a preview of the site before it actually loads. The site will load the Sprint ad first and the rest of the site afterwards. <img src="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_fastest_975.jpg" border="0" width="905" height="651" width_o="905" height_o="651" src_o="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_fastest_o.jpg" align="left" /> Error Message When sites such as YouTube have a problem loading videos due to the speed of the connection, an error message appears. Sprint will purchase these messages and point out how the HTC EVO 4G is on the way to make this a problem of the past. <img src="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_error1_975.jpg" border="0" width="905" height="655" width_o="905" height_o="655" src_o="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_error1_o.jpg" align="left" /> HTC EVO Mobile Banners Mobile banners concepted and designed for the launch of the HTC EVO. <img src="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_mobile_banners_975.jpg" border="0" width="905" height="813" width_o="905" height_o="813" src_o="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_mobile_banners_o.jpg" align="left" /> EVO 4G Mobile Website Mobile website concepted and designed for the launch of the HTC EVO. <img src="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_mobile_site_975.jpg" border="0" width="905" height="812" width_o="905" height_o="812" src_o="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_mobile_site_o.jpg" align="left" /> Nascar Banner Mobile banner designed for the launch of the HTC EVO 4G. <img src="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_speedfreak_975.jpg" border="0" width="905" height="1042" width_o="905" height_o="1042" src_o="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_speedfreak_o.jpg" align="left" /> Nascar Banner Mobile banner designed for the launch of the HTC EVO 4G. <img src="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_racecars_975.jpg" border="0" width="905" height="718" width_o="905" height_o="718" src_o="http://payload.cargocollective.com/1/0/13229/531264/evo_campaign_racecars_o.jpg" align="left" />